Axiance
core business is web marketing.
Here is some of the steps that Axiance will undertake to take
optimise your website and drastically increase its marketing-effectiveness,
thus increasing the visitors to your site.
Objectives analysis: Define search engines and keywords for
optimisation.
The
first stage is to understand clients requirements. In this context,
Axiance tries to find the best keywords suited to your needs
as well as the search engine Axiance should optimise the page
for (Yahoo, Google,…).
Internal and external audit.
This phase involves:
1. Looking at your website and identifying strengths and weaknesses
in relation to SEO (Search Engine Optimisation).
2. Identify the competitors and analyse their position on search
engines. Looking at your competitors’ websites to identify
their strengths and weaknesses.
Initial report: recommendation and action plan.
Axiance will often produce a first report (initial report) highlighting
weaknesses and putting forward recommendations (e.g URL, Title,,..etc).
Optimisation of pages.
This
phase requires manual editing of pages and use of special techniques
so that pages (static or dynamic) are read by SE. For instance,
dynamic website (ASP, PHP) are usually quite difficult to optimise
and require techniques such as satellite pages or URL rewriting
to facilitate the optimisation process.
The challenge is also to create “keyword-rich” pages
while avoiding “SE spamming” (which is severely
reprimanded by SE like Google).
Axiance approach is to create relevant “content-rich”
pages with the user in mind. This is the long-term best approach!
Some agencies will offer you magical recipes to put your site
on top of Google. Usually this is achieved by spamming the search
engine. In 99% the result is that your website is banned within
15 days.
Submit to SE.
Axiance
recommends a list of Search Engines that your website should
be on to cover the majority of its market. We usually recommend
the big 3 (Google, Yahoo, MSN) plus other local search engine.
Most search engines now charge between £150 and £300
for registration, so be sure to take this into consideration
in your budget. Registration on Google
(the main search engine) is free
of charge, however.
Netlinking strategy.
Most
search engine look at the website popularity when ranking it.
To boost the website’s “’page rank”,
the more links pointing to your site there are on the WWW the
better. Axiance endeavours to find relevant partners who will
link to your site, thus increasing your popularity.
Technical adjustements.
Your
pages often needs technical "tweaking". This phase
requires know-how and patience. Leave to the pros...
If
you want to know more about our solutions, please get
in touch with us today.
|
